When a PE-backed cybersecurity platform retired a brand held for three decades and launched under a new name, thousands of customer-facing assets across 18 countries had to speak with one voice before the market noticed the seams.
A single brand voice, consistent across every customer-facing market at once.
Thousands of digital and print assets moved from the legacy identity to the new brand system.
No delays, no inconsistent assets in market, no patchwork transition.
Following a decade of aggressive acquisition-led growth spanning data security, infrastructure protection, managed services, and threat intelligence, a PE-backed cybersecurity company had built one of the most comprehensive portfolios in the industry under a legacy brand name that no longer reflected what the business had become. The decision to retire that name and launch a new identity was strategically sound. The execution risk was significant.
A rebrand at this scale is not a marketing project. It is an operational event. Thousands of customer-facing assets, including case studies, solution briefs, data sheets, product guides, video content, digital advertising, internal communications, and annual meeting materials, all carried the old identity. Each one was a potential inconsistency. Each inconsistency was a potential credibility gap at a moment when the company was asking its 30,000 enterprise customers to trust a name they had never heard.
The internal design team faced a capacity problem, not a capability problem. The volume of work required to execute a rebrand of this scale within a defined launch window exceeded what any in-house team could absorb without external support.
79 Development was brought in as a dedicated production extension of the internal marketing team. Working directly alongside the company's brand leads, we executed the systematic migration of thousands of digital and print assets from the legacy identity to the new brand system. Scope included case studies, solution briefs, data sheets, customer stories, guides, infographics, PowerPoint presentations, static and animated display advertising, and video editing support.
The engagement was structured for speed and precision. With more than 40 enterprise rebrands completed, 79 Development operated as a scalable output layer, absorbing production volume so the internal team could focus on brand governance, stakeholder alignment, and the strategic decisions that only they could make. Every deliverable was executed to brand specification. Nothing shipped inconsistent.
"The rebrand had to land as a single statement. Every asset in market had to say the same thing at the same time."
The new brand launched in November 2022 on schedule, presenting a unified identity across all customer-facing surfaces. The market saw a coherent, professionally executed rebrand, not a patchwork transition. The internal team credited external production support as a critical factor in maintaining launch integrity across a scope that would have been unmanageable within existing headcount.
For a PE-backed company at this growth stage, brand coherence at launch is not cosmetic. It directly affects how enterprise customers, channel partners, and the analyst community interpret the consolidation thesis. A fragmented launch creates doubt. A clean launch reinforces the narrative that the pieces belong together.
| Engagement type | Post-acquisition rebrand / production scale support |
| Asset scope | Thousands of digital and print assets migrated |
| Markets covered | 18 countries |
| Launch outcome | On-schedule brand launch, November 2022 |
| Audience | 30,000+ enterprise clients across global markets |
| Client profile | PE-backed enterprise cybersecurity platform |
Whether it's a post-acquisition rebrand, a portfolio consolidation, or a launch with zero margin for inconsistency, we'll walk you through how we'd approach your scope, live.
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