Be the brand AI recommends. Before strategy, before messaging, there's foundation. We build brand authority, owning the AEO & GEO structure your brand needs.
From multi-brand acquisitions to startups, every engagement starts with the same process: getting clear on what you are and what you're not. That's what builds the kind of authority that shows up when it matters - in ChatGPT, Perplexity, Gemini, Claude, and everywhere AI shapes the shortlist.
Answers are replacing clicks. Is your brand in the answers?
Buyers aren't scrolling pages of results anymore. They're asking AI for recommendations - and AI makes an interpretive decision in real time about which brands are credible enough to mention, which sources are authoritative enough to cite, and which options get excluded entirely.
- Over half of all searches now end without a click
- Most buyers use AI during the research phase
- 80% of AI answers cite fewer than 10 sources
- AI shapes brand perception before a buyer ever reaches your site
79 Dev starts differently. Before we recommend anything, we run a structured diagnostic. That means two guided sessions with your leadership, a full competitive signal analysis run on the back end, and a synthesis of everything into a Clarity Report and a graded Compass. A complete diagnostic map of where your brand stands today across every dimension of brand authority.
Every element of your brand's infrastructure gets scored. Our initial diagnostic gives a clear indication of what to move forward with right away, what will require additional resources or time to execute properly, what makes sense to hand off to your team using existing systems and tools, and what's worth considering down the road but doesn't need to be acted on immediately.
The Guidance System stands alone as a complete, actionable deliverable. If at the end you want our team to help you build and execute against it, that's when the retainer conversation starts. Either way, you leave with something real. A clear picture of where your brand stands, the gaps, and a sequenced path forward.
Visibility now happens before the click. And if your brand isn't clearly understood by AI, it isn't represented accurately. In many cases, it isn't represented at all. This doesn't look like a traffic drop or a broken funnel. It happens quietly - upstream of clicks, dashboards, and attribution. By the time the impact shows up in your numbers, AI has already shaped the shortlist.
Your competitors are showing up in AI answers. Are you?
Most companies investing in brand and marketing don't actually know which problems are holding them back. So they guess. They throw budget at the loudest symptoms - a new website, a content push, a rebrand. Sometimes it works. More often, it doesn't move the needle, because the foundational work was never done first.
The tide is going out on what used to work. Brands that built visibility on clicks and keyword rankings are watching that foundation erode. The brands that will win the next decade are the ones building authority that AI systems can understand, verify, and cite.
The 79 Brand Guidance System is a structured intake process that gives you something almost no brand has. A clear picture of how AI search systems currently see you, where the gaps are, and what to build toward.
AI answers are assembled from what systems can understand, verify, and trust - not what ranks highest or bids the most. Three things determine whether your brand earns a place in those answers:
These aren't abstract concepts. Every element of your brand's digital infrastructure either builds or erodes your standing across all three dimensions. The Guidance System grades every one of them.
Most brands have no idea how AI systems currently see them - or don't see them. The Guidance System is a structured diagnostic that changes that. You'll leave with a complete picture of your brand's AI visibility, a graded Compass across every dimension of brand authority, and a sequenced path forward.
This isn't a strategy deck. It's a working system. Every score, every gap, every recommendation is yours to act on - whether you take it and run with it yourself, or bring us in to execute alongside you.
The Compass is always the system.
Once your Guidance System is complete, you have two options: take it and run with it yourself, or bring 79 Dev in to help you execute against it.
For clients who want our team involved, we offer three levels of ongoing engagement. Think of them not as packages, but as depth settings on the same system. At every level, the full Compass is the operating framework. What changes is how much of the execution our team owns versus directs, and how many brand entities we're working across.
- Entry level - Building the AI visibility foundation and producing the foundational content that feeds it
- Mid level - The full content and authority engine running. Your brand actively earning citations, distributing signal, and converting AI-driven discovery into pipeline
- Enterprise level - Multi-department or multi-entity execution with dedicated strategic leadership on our side
The Guidance System you're starting isn't a prerequisite to doing business with us. It's the first real piece of work. In every case, the Compass is the system.
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