Growth marketing refers to the activities that go into the top layers of customer acquisition activities, usually at the top, mid, and bottom funnel efforts of marketing campaigns. In today’s online environment, paid traffic plays a massive role in the tactical strategy of acquiring customers. Wherever consumer attention can be found, there will be an opportunity for marketing messages to get through. While this may look like organic content on LinkedIn, Twitter, YouTube, Facebook, Instagram, TikTok, and Pinterest, the ability to place paid messages in front of audiences here is highly valuable. The choice of what to say and where to say it has as much to do with what problem your product solves as it does with who it is that needs that solution — and where it can be found. In addition to YouTube, Google’s search platform offers a unique opportunity to interface with customers who are searching for the very thing that your company offers. Strategies in this area offer the opportunity to compete toe-to-toe with leading competitors, testing messaging, and offers and being able to look at data to see what’s working. By making use of these platforms’ tracking tags and pixels, you can establish a level of visibility into the digital world that otherwise would not be possible. The creation and “seasoning” of these tags and pixels can allow for future re-targeting or re-marketing of relevant messages to help inform and remind them of how your product can help them with what they need. Landing pages are one of the key strategic aspects of paid traffic lead generation efforts. These pages differ from a website in that they are highly focused on a singular message and offer. While a company’s website may include all of the relevant information about the company, products, people, and news, the landing page is focused on exactly what the visitor is looking for. The beauty of landing pages is that there is no limit to the number you can have, which means endless options for testing messaging, creatives and offers. When paired with a strong data and analytic backend structure, it allows the team to make decisions about what is and is not working, shutting off the things that are not working, while doubling down, cloning and expanding on what is working based on seeing conversions of who’s becoming a customer. At the landing page level, things like lead magnets can be used to help the visitor to decide to keep in touch with you. This can be done through email or phone opt-ins to receive helpful information often given away for free. This helps to create email lists that can be segmented into different interest streams for future value and offers to be sent. Having a strong evergreen email list strategy can be one of the most enduring ways of building a long-term active customer base. Content and creative production can assist in the cultivation of this strategy by way of crafting email sequences, offers, and incentives. Finally, for the purposes here it’s worth noting that geo-targeting efforts can serve as a beautiful part of a greater strategy that helps place messaging in front of people who have been in a specific area at a specific time. The use of cookie-less, cookie-free targeting efforts here is a refreshing tactic that can deliver messages with a level of accuracy not found in any other method. To learn more about any of these, get in touch through the contact form below.
Creative production has a crucial role to play with the role of the Internet connecting consumers in the information age. Strong creative can help to unlock the full potential of your project and establish a strong and consistent visual identity for your brand. Unlock the full potential of your project with creative production support. 79 offers a team of experts that specialize in creating visually compelling and effective content that captures the attention of your target audience. Services we provide include video production, graphic design, motion graphics and animation, copywriting and content creation, and photography and photo retouching. We tailor this to help establish a strong and consistent visual identity for your brand, and effectively connect with your audience. Whether you're a startup building your brand or an established business looking to refresh your marketing materials, our team of creative professionals are dedicated to helping businesses succeed and providing exceptional service. Contact us today to learn more about our retainer or project-structured approach to help you hit your growth targets.
Brand development is one of the most important strategies for return on your marketing efforts when evaluating long term returns. A strong brand has potential to serve as a magnet for customer interest, and create a positive flywheel for growth when matched with a strong product or service delivery. Our team often assists in the ongoing development and production of activities that help strengthen the aspects of a brand that resonates with the market audience. Aspects of this work include market research, competitive analysis, evaluating or establishing strategy, creation or refinement of visual identity, messaging and the positioning of that messaging on respective platforms and environments. Whether you’re a startup building your brand or an established business looking to refresh your image, our agency's brand development services can help. We offer a team of experts who specialize in identifying and creating a unique brand identity that resonates with your target audience. Get in touch with us today to learn more about how our retainer or project-structured approach can help you reach your growth goals.
Web development is like the architectural structure of the online world you invite viewers into. The framework and flow needs to be intelligent enough to provide you with insights to know how and where to speak to visitors. Capturing attention requires a combination of efforts from design and responsiveness, CMS integration, e-commerce enablement, advanced site tagging for tracking analytics, with a foundation of strong search engine optimization. Imagine an architectural masterpiece, where every detail is thoughtfully crafted and seamlessly integrated to leave a lasting impression. That's the kind of web development we specialize in at 79. Our team of experts are the master builders of the online world, creating and optimizing website designs that are not only functional but visually stunning, capturing the attention of your target audience. We understand the importance of a strong online identity, and we use our skills to tailor each aspect of your website design, from responsive development to e-commerce integration and SEO, to construct a seamless user experience that will make your brand stand out like a shining tower in the digital landscape. Let us help you design and build your online empire, contact us today to discover how our retainer or project-structured approach can help you achieve your growth targets.
Data analysis may be the most powerful decision making tool available for optimizing your marketing efforts. There are a couple keys that must be in place for this to work. First, you must have clean, relevant data. To do this requires tracking tags, pixels, pages and code placed in the right places, and must have a clear working flow of information back to the source for review. If this isn’t set up, or has a part that stops working, it can mean diluted, missing or faulty data. This is part of the reason why the ongoing technical operational flow of campaigns is so crucial. For industries that have greater regulation, or personal protected information (ie: HIPAA compliance), there are even greater levels of attention to detail required here to ensure all activities meet with industry requirements for success. Our team has a dialled process in place to ensure a project is setup in a way that focuses on offering visibility into the most important numbers for the team to make decisions on.
