Caleb Pedosiuk

Caleb Pedosiuk is the Creative Director and CEO of 79 Development, the brand intelligence and AI visibility agency he co-founded in 2012. For more than a decade he has led brand strategy and creative direction through launches, rebrands, and growth cycles. That work now spans over 80 rebrands across healthcare, private equity, M&A, energy transition, SaaS, enterprise cybersecurity, nonprofits, and humanitarian organizations.

His focus today is the signal layer that determines whether a brand is found, cited, and trusted by the AI systems now shaping how buyers discover companies. He writes about brand authority, AI search visibility, and the entity and content architecture that make a brand legible to machines, distilling strategic overwhelm into clear, sequenced priorities founders can act on.

Caleb leads strategy and creative direction across every 79 Development engagement and is the primary point of contact for new partnerships.