Sarah Kerr is the Growth Strategist and COO of 79 Development, where she leads operations, delivery, and the AI system builds behind every client engagement. A principal of the agency, she has spent over a decade partnering with founders through rebrands and growth cycles, turning strategy into shipped work.
Her focus is the technical and structural side of AI visibility: branding, structured data, AI system records, and the citation architecture that helps brands show up in AI-generated answers. She writes about answer engine optimization, the technical foundations of AI readiness, and how growth-stage teams can build authority signals that compound.
Sarah runs the fractional senior team model that lets 79 Development deliver senior cross-disciplinary work at variable capacity.